Hi guys! I'm assuming most of you are reading this on Bloglovin' - I wanted to quickly let you know that I started fresh with a new blog over at hollymariecasto.com

I hope you love it and will follow along! Thank you for your continued support. xo




It's October, which means lots of layers, plaids, and fun accessories! Check out my picks for cute, casual pieces that you can wear around the house and out running errands below:



Hi ladies! Today I want to talk about an article that I recently came across about saving time and doing less (you can read the full article here).

If you are starting a business, working as a freelance designer, building a brand, etc. you know that it can be completely overwhelming sometimes. I know that, personally, I struggle with answering emails and messages, and there are days when I feel simultaneously exhausted and like I didn't accomplish anything at the same time (not a good feeling!).

That feeling is usually caused by participating in too many time-wasting tasks, like:

- answering every single email and message, even if it's irrelevant
- running every single aspect of your business and being afraid to outsource
- overbooking yourself with meetings and appointments
- not prioritizing your to-do list

I think it's really important to remember, especially when you're first getting started, that you don't have to say yes to every opportunity and collaboration that comes your way (in fact, you shouldn't!). You also don't have to do everything yourself (see my vlog on outsourcing production here).

Your time is so valuable, and it's really important to be intentional about what is necessary, and to be continuously editing your weekday so that your time isn't being wasted.

Check out this article by we work for more detailed tips on doing less (in a good way), and let me know in the comments what time-wasters you will cut out to make your day more efficient.

PS - We Work seems like a genius idea for those of you who are starting a business - they're not in Nashville yet so I can't participate, but check out the website to see if they are in your location!



inspiration photos: olivia & jillian

What's that, you say? You'd love to see a blog series on here every so often?

Well, say no more! Every month, I will be doing a style post featuring casual, effortless pieces that are comfy but cute for those of you who work from home like me.

It's hard to balance comfort (which is one of the main benefits of working from home) with style (just to keep you from not feeling like a slob, and in case you need to run to the store or something and, you know...see humans).

In the past, I wrote a ton of style posts but now that most of my readers are more interested in what I have to say about owning an online shop / working from home / chasing dreams and all that, I thought this would be a fun way to merge the two.

Here are my picks for this month:


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